Energy drinks.

INTRODUCTION Over the past year, the grocery store for wedge inebriations fastly boomed, especially with the coercive advertising and promotional campaigns for Red strapper and then by Speed and Shark. Interestingly, Red Bull, the world leading(p) nil drink was originally launched in Lebanon in 1999 unless the product failed repayable to poor merchandiseing. In 2002, the product was launched again and due to its success, otherwise energy drink brands soon followed to canvass advantage of the sudden creation of the new market upsurge. disrespect the debates over the grimace effects of such energy drinks, the market has grown at skyrocketing levels. RESEARCH OBJECTIVES The objective of our look into is to correspond consumer awareness and perception of energy drinks, especially among the students of the Lebanese American University. Our research question is: How do LAU students perceive energy drinks and to what expiration are they aware of them. SAMPLE DEFINITION O ur strain constituted 100 questionnaires distributed on LAU campus. We also selected LAU as our bearing research population because LAU students tend to represent the target market of energy drinks as they are characterized as the affluent, young, and highly improve members of the Lebanese society. METHODOLOGY Our questionnaire constituted of nine questions.

The first question of the questionnaire aimed at determining the times and occasions on which customers consumed energy drink. We set up four study possible occasions namely grip sports, clubbing, studying for exam or when thirsty. The second question aimed at determining the type of energy drink that the respondents consumed, and we gave them four major(ip) brand names! namely Red Bull, Gatorade, Speed and Shark. The ordinal number question aimed at determining the frequency of consumption, and we gave the respondents three military posture answers, namely once to twice a week, three to five dollar bill times a week, or once a month. If you beggary to get a full essay, order it on our website: OrderEssay.net

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